May 27, 2018
YouTubers of Beauty are best known and often called "Beauty Gurus", "Beauty Vloggers" and / or "Beauty Influencers". In general, young women and men create publications and videos on cosmetics, fashion, makeup and other beauty-related topics on YouTube.
More than 45,000 YouTube channels specialize in fashion and beauty content, makeup tutorial videos, cosmetic and skin care products, beauty recommendations and other topics only in the community Youtube. Every month, more than 50 million people watch more than 1.6 million minutes of consumer-created fashion and beauty videos on YouTube.
Some beauty influencers are extending their careers in the online industry and are earning huge sums just by using their channels as a way to diversify and use it for business purposes, which are also achieved through collaborations with certain brands of cosmetics or clothing. They usually fall into their designated categories as a product review, makeup tutorials, traits, and personality clips. Other YouTube users choose to accept just downloading videos as a hobby and do not do so after the money they can make with their videos.
Here is a list of the most powerful influencers or say Beauty Goddess in the world of YouTube
Zoe Sugg
Born Brit, who is also known as Zoella on YouTube. She started broadcasting from her childhood room, her "features" or web slang showing purchases of cosmetics. Now he has more than 11.6 million YouTube subscribers and has a line of beauty products from the supermarket chain U.K Superdrug at the age of 27. Her first novel, "Girl Online" broke the sales records of the first week according to Nielsen BookScan.
Michelle Phan
The name of Phan is synonymous with influencer become entrepreneur a decade after the publication of his first YouTube video. She is now co-founder of the Ipsy Subscription Cosmetics Box, which received over $ 500 million worth of value in 2015. She stopped publishing sponsored content as her business grew, she quickly understood since viewers prefer authenticity over advertisements.
Huda Kattan
While working in the field of finance, the Dubai businesswoman started blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire featuring fake lashes preferred by Kim Kardashian and sold in vending machines. of Kattan sprinkled on the side. Her makeup line is sold to Sephora.
Nikkie de Jager
Since downloading her first video in 2008, the Dutch makeup artist has accumulated an enviable record that has reached more than 7.2 million on Instagram. In March 2017, a collaboration with Ofra's professional line, including liquid lipsticks she designed and a flagship product line, was completed.
Shannon Harris
Known online as "Shaaanxo", she started the vlog in 2009 to fill what she saw as a void. "I was obsessed with watching YouTubers from the United States and I could never find anyone from New Zealand or Australia," said Kiwi's digital star. Eight years later, she now has a beauty brand, xoBeauty, which sells eyelashes and brushes.
Jeffree Star
Jeffree has been building the following online since the days of MySpace. Today, his YouTube channel has more than 4 million subscribers and a recent video announced a collaboration with Manny Gutiérrez, member of the list of leading influencers.
Kandee Johnson
He started blogging in 2008 and then uploaded his first vlog the following year using his grandparents' old video camera. Soon, he organized "glaminars" or beauty and business seminars for his YouTube channel.
Manny Gutierrez
The online digital star known as MannyMUA envisioned medical school when it began to focus on social networks. Now he is in a growing culture of the best male makeup fans. First he had followers on Instagram, then he took it on YouTube at the request of his followers. Now he is a Maybelline ambassador with a total audience of over 7 million among his many associations.
Christen Dominique
Busy mother and full-time student with a full-time job, this is how Christen started publishing on YouTube in 2009. Now, with over 4 million viewers on all platforms, she is now associated with people like L'Oreal. , Sephora and Urban Decay.
Wayne Gross
The makeup artist born in Britain has been developing his YouTube channel since 2009. In 2012, a tutorial on how to highlight and describe how Kim Kardashian has accumulated more than 11 million hits to date and led him to reach Success among beauty influencers.
From professional makeup artists to hobbyists who review pharmacy purchases on camera. Today, these influential people have reached 135,000,000 subscribers, likes and subscribers online.
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