May 04, 2018
The flow of business is always demanding. People in the marketing department of a start-up need to be aware of the rapidly changing marketing trends and consumer behavior. This will be supported by creativity and many intelligent advertising tactics. Among the many challenges a start-up faces, competition from established counterparts and other new market players can be a threat. Therefore, it is essential that a startup be more attentive to its marketing and advertising techniques.
A decent online marketing strategy is essential for a brand to be noticed. However, digital marketing is not the only way to capture the attention of customers. There are powerful offline advertising strategies that allow for better brand recognition and better consumer response. If you have not considered doing offline marketing, increase your start with the following five mantras:
1. Outdoor Advertising: Outdoor advertising is primarily aimed at advertising your business. There are a number of points of contact with which you can expose your company to the public, such as billboards, taxis and commercial vehicles, outside buses, etc. Among these, placing billboards in high traffic areas of a city is an important means of capturing attention. Although it is not easy and reasonable to reach the space of a billboard, it is worth it considering the type of exposure of the brand it offers. Stroll through your city and you'll find McDonald's, Subway, Pepsi and ads for telecom companies that shine on billboards.
2. Brochures, brochures and catalogs: they seem to be very old advertisements. However, they get results. What should be taken care of with them is not to lose creativity. On the contrary, try to put exceptional creativity in these printed documents. Leaflets should be in the form of informative graphic information to attract readers' attention without problems. Some marketing gurus underestimate this form of advertising in this age of internet, but remember; there are people who happily welcome and read "glossy papers" (which flyers and flyers call familiarly). Leaflets, flyers and catalogs have a unique audience and do not disturb the expense sheet much. Giants of cosmetics such as Lakme and Oriflame use this form of advertising and benefit from it.
3. Trade shows: Attending trade shows is another potential way to improve brand recognition and create potential customers. The fairs offer an excellent platform to present their product range, address a specific audience, sell products and create sales opportunities in a few days. The discounts and free samples offered while the fair is activated will attract people to your brand. Trade shows are also a great way to boost a business through word of mouth because satisfied customers captured at a fair are required to talk about the brand / product with others in their social networks.
4. Advertising the paper cup: Advertising the paper cup overcomes many other offline advertising techniques. Probably, it's the only form of offline advertising technique that offers an undivided brand exposure. While other offline and even online ads have considerable potential to go unnoticed, this form of advertising promises a strong commitment from the target audience. You can use a paper cup to print an advertisement. This may include a company logo, a contact number, a website address, a clean line of typing, a call to action sometimes accompanied by a discount code for a product or service, etc. An easy-to-carry cup becomes an effective advertising in motion because it is the heart of the message a company is trying to convey.
Why does advertising of the paper cup promise a commitment without sharing the user?
Paper cups are common in corporate offices, restaurants, school and university canteens, small food joints, and so on. In every place where these cups are used, people spend time consuming their drinks or even water. Everyone spends time enjoying a cup of coffee or a cold drink. It is not like that? Therefore, if a cup in the hand is adorned with striking graphics and precise words that represent the purpose of a business, it will surely be noticed. With the advertising of the paper cup, the exposure time of a brand and its message are high. It is in this period of time that advertising in the paper cup actually plays its role.
How can a startup use it?
Printed paper cups can be distributed in popular places, such as corporate offices, restaurants, restaurants, shops, school and university canteens, etc., where they are likely to come in contact with many people. of people. However, it is recommended to consult a specialized advertising team in the cup to carry out a campaign. Startups such as Scripbox (investment consultants), NestAway (a company that offers houses for tenants), Chillr (a money transfer application), have consulted GingerCup to use the advertising in the form of paper coupons for their benefit .
5. Merchandise with brand: far from the noise of other marketing techniques, a startup can make optimal use of the brand's merchandise. In this context, the company logo or a lining to increase its impact can be printed on small useful objects, such as pens, diaries, mouse mats, etc. This could be distributed at charity events and donated to local organizations. By doing this, a business is positively projecting and gaining greater long-term benefits.
As a result, the benefits of offline advertising are multiple. You just have to start it and start shooting for your departure.
A decent online marketing strategy is essential for a brand to be noticed. However, digital marketing is not the only way to capture the attention of customers. There are powerful offline advertising strategies that allow for better brand recognition and better consumer response. If you have not considered doing offline marketing, increase your start with the following five mantras:
1. Outdoor Advertising: Outdoor advertising is primarily aimed at advertising your business. There are a number of points of contact with which you can expose your company to the public, such as billboards, taxis and commercial vehicles, outside buses, etc. Among these, placing billboards in high traffic areas of a city is an important means of capturing attention. Although it is not easy and reasonable to reach the space of a billboard, it is worth it considering the type of exposure of the brand it offers. Stroll through your city and you'll find McDonald's, Subway, Pepsi and ads for telecom companies that shine on billboards.
2. Brochures, brochures and catalogs: they seem to be very old advertisements. However, they get results. What should be taken care of with them is not to lose creativity. On the contrary, try to put exceptional creativity in these printed documents. Leaflets should be in the form of informative graphic information to attract readers' attention without problems. Some marketing gurus underestimate this form of advertising in this age of internet, but remember; there are people who happily welcome and read "glossy papers" (which flyers and flyers call familiarly). Leaflets, flyers and catalogs have a unique audience and do not disturb the expense sheet much. Giants of cosmetics such as Lakme and Oriflame use this form of advertising and benefit from it.
3. Trade shows: Attending trade shows is another potential way to improve brand recognition and create potential customers. The fairs offer an excellent platform to present their product range, address a specific audience, sell products and create sales opportunities in a few days. The discounts and free samples offered while the fair is activated will attract people to your brand. Trade shows are also a great way to boost a business through word of mouth because satisfied customers captured at a fair are required to talk about the brand / product with others in their social networks.
4. Advertising the paper cup: Advertising the paper cup overcomes many other offline advertising techniques. Probably, it's the only form of offline advertising technique that offers an undivided brand exposure. While other offline and even online ads have considerable potential to go unnoticed, this form of advertising promises a strong commitment from the target audience. You can use a paper cup to print an advertisement. This may include a company logo, a contact number, a website address, a clean line of typing, a call to action sometimes accompanied by a discount code for a product or service, etc. An easy-to-carry cup becomes an effective advertising in motion because it is the heart of the message a company is trying to convey.
Why does advertising of the paper cup promise a commitment without sharing the user?
Paper cups are common in corporate offices, restaurants, school and university canteens, small food joints, and so on. In every place where these cups are used, people spend time consuming their drinks or even water. Everyone spends time enjoying a cup of coffee or a cold drink. It is not like that? Therefore, if a cup in the hand is adorned with striking graphics and precise words that represent the purpose of a business, it will surely be noticed. With the advertising of the paper cup, the exposure time of a brand and its message are high. It is in this period of time that advertising in the paper cup actually plays its role.
How can a startup use it?
Printed paper cups can be distributed in popular places, such as corporate offices, restaurants, restaurants, shops, school and university canteens, etc., where they are likely to come in contact with many people. of people. However, it is recommended to consult a specialized advertising team in the cup to carry out a campaign. Startups such as Scripbox (investment consultants), NestAway (a company that offers houses for tenants), Chillr (a money transfer application), have consulted GingerCup to use the advertising in the form of paper coupons for their benefit .
5. Merchandise with brand: far from the noise of other marketing techniques, a startup can make optimal use of the brand's merchandise. In this context, the company logo or a lining to increase its impact can be printed on small useful objects, such as pens, diaries, mouse mats, etc. This could be distributed at charity events and donated to local organizations. By doing this, a business is positively projecting and gaining greater long-term benefits.
As a result, the benefits of offline advertising are multiple. You just have to start it and start shooting for your departure.
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