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Direct marketing involves selling the goods and services to the end user by eliminating not only the intermediary but also the retailer. Over the years, it has gained unprecedented popularity. It has become an industry with all rights. Here, the company directly contacts the customer and demonstrates his product, at home or at the office. More and more companies abroad are adopting this sales system for their products. The company sells not only the products, but also deals with the after-sales service, which is very important.

These companies use a multi-level marketing system (MLM). Here the agent of the company receives not only the payment of the sales he makes, but also the sales made by the agents he has himself introduced into the Organization. people work part-time or full-time and benefit from it. It's good for the company and the customer.

People all over the world are associated with direct marketing sales. Many Let's see the merits and demerits:

* Provide an excellent opportunity to interact with people and expand our horizons, in terms of social interactions.

* Offers more flexible work schedules.

* It can be done part-time, which gives you extra income. You can also choose it as a full-time activity and make the most of it.

* This gives you the opportunity to hone your marketing skills in the best way possible.

* Learn to set realistic goals and achieve them in a timely manner.

* It gives you a sense of belonging while people work under your orders.

* Help the individual become a strategist, since we think of innovative ideas to achieve the objectives.

* There is a face-to-face interaction with the customer that helps to win the customer's trust.

* It's easy to win the trust of the customer.

* Customer's questions and concerns can be resolved quickly.

* Products can be customized to meet customers' requirements.

With these advantages and benefits, there are also some disadvantages:

* The cost of hiring a sales team is higher.

* At any time, an agent can not serve more than one customer.

The role of agents is very important because they interact directly with customers. It is assumed that your knowledge about the product is unmatched.

To run the sale, companies follow certain channels. The most commonly used channels are:

1. Direct mail: The most common form of direct marketing is direct mail, used by advertisers who send paper mail to all customers on a list.

2. Telemarketing: Agents make cold calls to potential customers.

3. Email Marketing: Emails are used to attract potential customers. However, these email marketing campaigns can be restricted by filtering.

4. Door to door: newspapers are the best way to send the brochure. In this, you can avoid the cost of envelopes, stamps and careers for potential customer addresses.

Here are some examples of companies that follow direct marketing:

Amway Corporation, Herbalife Ltd., Tupperware Brands Corporation, Oriflame Cosmetics

As more and more companies are turning to direct marketing, it may be destined to be the marketing mode of the future.

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