May 12, 2018
It should be noted the new relationship that the public has with brands and companies. Unlike previous generations, consumers are now more curious, more skeptical and take on a certain appearance of autonomy. It's a vision of the next generation, the conscious consumer, who is willing to question whether brands, and even governments, actually consider their best interests.
Access to naturalism, information and technology converged, and the result? The beauty industry has changed forever. In fact, it is not surprising that the category of natural products is among the most dynamic in the global skin care industry. Consumers are now demanding that products in all aspects be environmentally friendly, including their beauty routines. More and more brands are also doing it.
How do organic cosmetics change the beauty industry?
1. Fuzzy category lines
The driving forces at work have changed here. Health care and wellness is a consumer movement that has blurry category lines. It has had an impact on every valve in this industry, from ingredient sourcing, supply chain practices, packaging to consistent product use.
In addition, it has had an impact on how beauty companies treat partners and employees. Consumers aspire to complete well-being, and most now admire the reuse of certain things.
2. A new trend matrix detected
Yet there is no single explanation for the term "natural" throughout the industry. Consumers will interpret this term and incorporate "naturalism" into their lives, and in an infinite way. Many trends are changing personal care and beauty space, including the beauty of superfoods, fermented beauty, bio-cleaning and the beauty of small batches.
3. Revolution in the manufacture and marketing of skin care products
It is quite reasonable that people doubt the brand's claims that their items are natural. In fact, the majority of consumers are those who do not believe that products labeled "natural" are really natural. It's a feeling that has been shared between generations.
Meanwhile, some niche brands like Mother Dirt, having products specifically designed to preserve ammonia oxidation bacteria including natural microbioma skin, boast of having significant supporters. The same is true of Kahina Giving Beauty, a luxury skin care company focused on organic argan oil.
Many green brands are becoming serious, investing in clinical trials and natural ingredients of the latest technology. They are leading in the competition in the results with the main rankings.
4. Availability of environmental resources
Consumers are increasingly curious to discover what is available in the environment. At the same time, they are passionate about limiting damage and damage to the natural world by people. As such, you will notice some new lines, such as superfood beauty and fermented beauty.
"Superfood beauty" provides high performance food ingredients in various topical beauty products. On the other hand, "fermented beauty" leaves consumers comfortable, especially those who are concerned about synthetic preservatives. The ingredients of fermented beauty products are preserved through natural chemical processes.
5. Increase in industry revenues
According to Transparency Market Research, the global demand for organic beauty products was more than $ 7.6 billion in 2012. This figure is even growing, and is expected to approach $ 13.2 billion in 2018. The market has experienced steady growth in recent years due to lifestyle changes, increases consumer incomes and increases awareness, as well as the demand for organic beauty products.
Technology and contemporary knowledge imply new opportunities for sustainable sourcing, appropriate active ingredients and disruptive advances in skin care. There is more than one way to achieve a healthy and green beauty regime. Ecological cosmetics have revolutionized virtually everything related to the beauty industry and are here to stay. More likely, even new advances, along the same lines that respect the environment, will be observed.
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