May 13, 2018
To be beautiful is the desire of all women from the very first day that created the world that gave way to the appearance of the cosmetics industry. If you want to be a small entrepreneur and have a little sense of the requirements and requirements of women today, you can easily launch a line of makeup products.
But obviously you will be lost in the crowd of so many makeup products on the market. Take a look at the shelves of any beauty shop, you will find many products you have not even heard of. This is the reason why; You should think of a USP (Unique Selling Proposition) for your cosmetics business and new ways to promote it.
There are countless ways to promote a product on the market, and the latest marketing trend is to establish a brand for your beauty business in the form of a cosmetic logo.
Care, attention and beauty are the three main general aspects of a beauty brand that are cultivated in an intelligent and creative way with the help of professional graphic designers, but sometimes we have seen that despite the above qualities , a beauty brand does not terribly work.
Why does he fail?
The style:
A girl or a woman is characterized by the style, beauty and elegance that must be reflected through the identity of the beauty brand, whether you have an online business or whether you are a cosmetic surgeon or a salon. beauty, etc.
The feminine touch:
This corporate identity is something that is exclusively associated with women, so it must invariably reflect "feminism" from every angle. Most brands follow the technique, but others do not, which ultimately does not deliver the results as required.
Delicacy:
A woman is delicate, beautiful and delicate, which must be represented in a cosmetic logo, for example; You can show a sensual woman to portray what a woman is.
Use soft colors:
The beauty is soft and sweet, so you should only use colors that do not shock or shock. Colors such as green cactus, yellow apricot, brown sand, orange, aquamarine and almond
The rose can be associated with the beauty of a woman and, therefore, can be used in the identity of a beauty brand.
Beauty grooming symbols:
There are other objects that can be related to beauty, in addition to the image of a woman such as flowers, water, herbs, sand, vegetables, etc. In short, you can use all the objects that can be considered good to symbolize the rejuvenation and revitalization of a woman. Beauty
Use of delicate sources:
That said; A beauty is defined by the delicacy, elegance and fragility that must be reflected through the logo. The best way to do this is to use sources that imply the indicated qualities so that it looks more appealing.
In short, the central goal of designing a beauty brand is to attract women to buy their products, which can be done easily while respecting the qualities mentioned above.
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